With a bachelor’s degree in hospitality management from the University of Central Florida, Rob Persiano has since transitioned into the role of acting COO of Seneca Resources in Reston, Virginia. Rob Persiano works with the company’s founding partners to develop, implement, and execute strategic plans that help increase the company’s profits. In his free time, he likes to play tennis, lift weights, and ski at Utah’s Alta Ski Resort.
Operating since 1938, Alta Ski Resort is one of the only three “ski only” resorts that do not allow snowboarding. This revelation came to light when Burton Snowboards hosted a contest in late 2007 encouraging its snowboarders to document poaching of the slopes near the resorts. Taos Ski Valley lifted its ban that following spring, whereas Mad River Glen, Deer Valley Resort, and Alta remain true to only strictly allowing skiing.
So why doesn’t Alta allow snowboarding? initially, due to the lack of snowboard instructors, many snowboarders were self-taught and out of control on the trails. Nowadays, Alta maintains the reputation of catering to powder hounds and hardcore skiers and does not want to lose its status in the skiing world.
